If you’re wondering how you can more actively foster safety and belonging for LGBTQ+ folks in your online community, there’s precedent to learn and borrow from. In this episode of Community Signal, we’re joined by Samantha “Venia” Logan, the CEO and founder of Socially Constructed. Venia shares lessons from her decade of experience building community for LGBTQ+ individuals, which started when she began sharing her transition journey on YouTube.
Patrick and Venia discuss tools, policies, and practices that can help build queer friendly spaces over time. For example, how easy is it for someone to edit their profile information within your online community? What specific policies do you have in place to protect LGTBQ+ people? And a big one – how are others in your organization (outside of the community team) contributing to diversity and inclusion?
At this point you might be asking, “how do I measure or communicate progress?” To this we ask, what are community-based outcomes that indicate someone feels safe contributing and like they belong? As Venia explains (15:23): “As a person feels more and more comfortable self-disclosing, they’re going to use more organic language, they’re going to talk a lot more, their rate of inclusion is going to increase, but so will the length of their posts.” Work with your community to figure out which behaviors relate to their sense of inclusion and measure those over time.
Patrick and Venia also discuss:
- Making pronouns part of everyday conversations
- Twitter’s policies and handling of a recent high-profile deadnaming case
- Being intentional about your metrics and KPIs (Key Performance Indicators)