As community professionals, the array of platforms, reading material, conferences, and thought leaders available to us only continues to grow. And if you’ve read or written a job description for a community opportunity recently, you know that there’s often an expectation around technical literacy for everyone in the field.
In a time when a lot of our day-to-day takes place in front of a screen, I felt a little punch in the gut while listening to this episode of Community Signal, when I learned that John Coate, an early community manager, had no knowledge of the tools available when he first started at The WELL. In fact, he says that his first day on the job was the first day that he sat down in front of a computer!
So, why was I surprised? Has our industry placed too much influence on speaking engagements, platform knowledge, and revenue-focused metrics instead of the values and actual community-related experience that should govern our work? As John puts it, “computers are just a way to connect people. Never forget that you’re talking to real people, and it’s good to treat them as if you really are in the same room with them.” Sounds simple, but imagine if platforms like Facebook or Twitter followed this golden rule. We’d have a much different internet today. Patrick and John discuss this exact point and the work that John is doing to get us there. Because not surprisingly, the values that guided his work at The WELL 35 years ago are the same ones we need to call upon today.
John and Patrick also talk about:
- How tools like Facebook and Twitter have changed the way that we communicate with one another
- John’s transition from auto mechanic to online community manager
- The movement to decentralize the internet
- Metrics based on relationships, sentiment, and factual statements within the community