Launching a podcast is a lot of fun! I’ve really enjoyed hearing from people who discovered the show following last week’s first episode.

This week, I talk with my friend Sarah Hawk, who I’ve known for many years, even before she joined the community industry and became a respected member of it. She is now the head of community at FeverBee and manages community efforts for UXMastery.

Sarah focuses on building addictive communities through smart software, UX and persuasive design. We touched on those topics, plus:

• The experience you gain as a volunteer moderator
• The difference between agency and brand-side community roles
• What Sarah feels is the holy grail of community management

Continue reading “The Holy Grail of Community Management”

This is the first episode of Community Signal, a new podcast for online community professionals, and I couldn’t be more excited. Not only to launch the show, which has been in the works for months, but to have such a wonderful first guest!

I’m joined by Structure3C’s Bill Johnston, one of my favorite thinkers in the community space. I couldn’t think of a more fitting person to help me kick off the show. He shared a fascinating story about what happened when marketing automation at Autodesk fell in his lap. Plus:

• How Bill developed the community and social listening and response program at Autodesk
• Why communities need to partner with networks
• The community industry’s fractured leadership

Continue reading “When Marketing Automation Becomes a Community Problem”