The Holy Grail of Community Management

This week, I talk with my friend Sarah Hawk, who I’ve known for many years, even before she joined the community industry and became a respected member of it. She is now the head of community at FeverBee and manages community efforts for UXMastery.
Sarah focuses on building addictive communities through smart software, UX and persuasive design. We touched on those topics, plus:
- The experience you gain as a volunteer moderator
- The difference between agency and brand-side community roles
- What Sarah feels is the holy grail of community management