Disney, Coca-Cola and NASA are good examples of organizations that are fortunate to have the second. There are many people who love NASA and the work they have done, and will gleefully talk about it with other NASA fans, while at the same time, they may never play in any NASA-managed sandboxes.
Marc Siegel, who has worked in community for tech startups and established players like IBM, Intuit and eBay, spent more than a decade at NASA, including a substantial portion in evangelism. Why do people love NASA? Plus:
- The challenge of privacy guidelines
- Why viral coefficient/K value is an important metric for startups
- Appreciating your community when it’s small