If you’ve ever Googled a medical condition or a new symptom that you’ve experienced you know that the search results leave much to be desired. When Nina Lorez Collins posted about symptoms of perimenopause on Facebook, she saw that many women in her network were looking for a space to talk about the same symptoms that she was experiencing. The conversation flourished into a Facebook group of over 30,000 women looking for answers and support through all stages of menopause and aging.
As the What Would Virginia Woolf Do? community (now The Woolfer) continued to grow, it tested the limits of Facebook’s product and support and Nina found herself looking for alternatives. She faced the realization that she could not sustain the group as a free community. It needed dedicated resources and income to continue operating at the same level. If you’re looking to launch or move your community to a paid model or debating changing community platforms, Nina offers lots of suggestions on what to consider as you’re negotiating with new platforms and keeping your community in the loop.
Nina and Patrick discuss:
- Recognizing the product limitations of community platforms, along with your community’s product must-haves
- The emotional, financial, and product hurdles that come with moving from one platform to another
- How Woolfers stepped up to help those that wanted to join the paid community but couldn’t afford it