Twenty years ago, this month, Ultimate Bulletin Board was released. You may not know the name, but this early community software introduced or popularized numerous conventions that we now simply take for granted.

UBB wasn’t just on the market before practically any community platform available today, they were among the very first web-based community platforms available, following the days of BBS and the closed network of AOL. Rosemary O’Neill co-founded Social Strata and, once upon a time, they developed UBB. We get into the history of the project, plus:

• How UBB might have invented emojis
• The evolution of community software
• Why people are returning to more focused, niche communities

Continue reading “20 Years Since This Community Software Was Released”

Treating community as a product is really about the technology that powers the community. Improving it, adjusting settings, releasing updates and communicating those changes. This shows everyone involved that you are regularly progressing the user experience.

While community professionals have been improving their software and announcing those changes forever, thinking of community as a product can help you to better communicate and execute your platform strategy. Julie Hamel, senior manager of community and social media at Alteryx, joins me on this episode. Plus:

• Being effective as a remote professional, when most of your company is in an office
• Why Alteryx merged support with community
• How B2B companies should recognize the experts in their communities

Continue reading “Community as a Product”

Jenna Woodul was the first chief community officer. She and Peter Friedman co-founded LiveWorld, a company offering what are now known as community management services, more than 20 years ago.

Her professional backstory is a fascinating look at the history of our profession, including early BBS days at Apple, the transition to the World Wide Web and the evolution of community for business. Plus:

• The opportunity of real-time messaging
• Apple’s place as a pioneer in using digital community tools for business
• Should community professionals aspire to the CCO title?

Continue reading “The First Chief Community Officer”

Caravan Studios builds apps that empower local communities to tackle big problems, like finding shelter for domestic abuse survivors and ensuring that kids don’t go hungry.

With more than 16 years of experience, Susan Tenby heads up community efforts for the organization, bringing app developers and non-profits together to serve communities in need. She is also the founder of #OCTRIBE, the biggest online community meetup in San Francisco, which turns 10 years old this month. Plus:

• How Caravan Studios determines which issues to dedicate resources to
• The history of #OCTRIBE
• Mentoring in community management

Continue reading “Serving Communities in Need”

Allison Leahy, Fitbit’s director of community, is the architect of the company’s 80+ member community team. After building a large private community that required login to view, she led an effort to make that community publicly viewable by all.

This type of move presents a series of challenges. How will current members react? What are the legal ramifications? Will it lead to an increase in disruptive members? On this episode, we discuss how Fitbit navigated these issues, resulting in a 300% increase in traffic and a 175% increase in content. Plus:

• The struggle to unify customer service data
• Allison’s favorite KPIs
• Why Fitbit tries not to answer community questions for at least 24 hours

Continue reading “When Fitbit Took Their Private Community Public”

When you are hiring for your community team, you might post a job online, read through applications, identify candidates, conduct interviews and choose the best one. It’s a long process, and it can be difficult to get to know any candidate all that well.

Jennifer Sable Lopez, the senior director of community and audience development at Moz, has found a quicker, more efficient way to identify qualified candidates they already know well: poach them from other departments and from their community. Plus:

• How Moz divides responsibilities between the community and audience development teams
• Investing money in quality forum answers
• Making sure that your team takes their vacation time

Continue reading “Stealing From the Community”

When large online communities have problems, they are often talked about as if they are new. But usually, the issues have been simmering for a long time and are the result of choices that were made by community leaders long ago.

The foundation of healthy community is really the focus of today’s episode. Derek Powazek is truly an online community veteran. He authored one of the earliest books about our work, Design for Community, which turns 15 years old this year. If you want to be reminded that good community strategy endures the test of time, pick up a copy. Plus:

• What community professionals can learn from farmers
• The cause of bad community behaviors
• Why addiction should be left out of your project goals

Continue reading “You Are What You Tolerate”

Not every company is ready to invest in community, or what they think of as “community,” anyway. Half-hearted, impatient efforts can do more harm than good and leave both the company and it’s customers unhappy.

Sarah Judd Welch heads Loyal, a community agency that helps brands develop and leverage their communities online. But that doesn’t mean that every company she talks to gets pushed off the community cliff. Plus:

• Why the ROI of community doesn’t actually matter
• Metrics to measure community quality
• The viability of Slack as a community platform

Continue reading “Convincing Companies Not to Invest in Community”

If you manage an online community long enough, you will have members who experience the ups and downs that life has to offer. They’ll accomplish great things. They’ll find love, get married and have kids. But they’ll also deal with personal loss. They’ll fall ill, and they’ll die.

Sue John, a community manager and engagement specialist at Emoderation, launched the definitive community for British expatriates. She guided it for 15 years, and it grew to more than 10 million posts. Not one, but (at least) four couples met and were married, because of that community. Members have also passed away. On this episode, we explore the joy and pain that comes with the long term management of an online community. Plus:

• The credibility that comes from being the community founder
• How to leave a community that you have managed for a long time
• Why forum-based communities are Sue’s “first love”

Continue reading “When Community Members Die”

Some companies don’t want their employees, even their community team, to have a strong personal brand. They feel like time spent on a personal brand is time away from the business, and that the employee is building their brand on the back of the company.

That’s not the case at Health Union, an owner and operator of communities targeted at health conditions. They encourage their community team to build strong personal brands – during work hours – that they can take with them when they leave. Jenn Lebowitz, senior director of community development, is my guest this episode, during which we also discuss:

• Why we don’t want people to become addicted to our communities
• How Health Union uses a mix of in-office and distributed team members to ensure full coverage of their communities
• Looking for the best in troublesome members

Continue reading “Your Community Team’s Personal Brand”