Do you manage an international community? How do you thoughtfully foster community across different continents, languages, and norms? Mercedes Oppon-Kusi, the community manager for Europe for the International Legal Technology Association, is working to do just that for their community of technology pros working at law firms.
With ILTA originating in the U.S., Mercedes shares the differences in behaviors between U.S. and Europe-based community members, and how she has approached expanding the European chapter to include more countries. Her strategy comes back to advice that’s helpful no matter what stage your community is at: Overcome your biases as a community professional. Take time to learn the interests and challenges that impact your community members and scale thoughtfully.
As Mercedes puts it, “[It’s] about building that practical knowledge of the market, and then figuring out where to go first.”
- How to help community members break through the “I don’t have enough time” barrier
- Why U.S. members are more engaged than their European counterparts
- In-person events that help members feel bought-in to the ILTA community