How you explain something is as important as what you’re explaining. It impacts how well your message is understood and whether or not people will be supportive of it. Quality explanations make your life easier. Poor explanations make it harder.
When I need help explaining something, I turn to Lee LeFever, a pioneer in online explainer space as the founder of Common Craft. They have helped Google, Intel, LEGO, Ford, Twitter and others explain their products to the world. What many don’t know is that Common Craft was actually started as an online community consultant and Lee has a great background in the community space. We discuss:
- Why you should create explainer videos for your community
- How to explain changes and problems
- The reasons that explanations fail