Local newsrooms are tasked with representing their local communities and the issues and topics that matter to them. For that reason, it seems especially important for there to be reader advisory boards and feedback loops in place to ensure that the local community can share feedback with the newsroom. But if your newsroom or publication is in a pre-community state, Rebecca Quarl has suggestions on scalable measures that you can take to let your audience know that you value their readership.
Rebecca has the unique vantage of having worked across 28 for and non-profit news organizations with the News Revenue Hub, originally starting her career as a journalist. Her firsthand experience with news membership as a community model raises an interesting approach for scaling community tactics across the newsroom.
Patrick and Rebecca also discuss:
- Why Rebecca left the agency world to rejoin newsrooms
- The readership survey that Rebecca conducted with those 28 news organizations
- Membership as a shared responsibility across the newsroom