When Marketing Automation Becomes a Community Problem

I’m joined by Structure3C’s Bill Johnston, one of my favorite thinkers in the community space. I couldn’t think of a more fitting person to help me kick off the show. He shared a fascinating story about what happened when marketing automation at Autodesk fell in his lap. Plus:
- How Bill developed the community and social listening and response program at Autodesk
- Why communities need to partner with networks
- The community industry’s fractured leadership
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