Moving the News Industry From Clickbait to Community
The answer? Community. By building a community that values the work that they create, they can wrestle back some of the control over their audience and receive support directly from the people who consume and appreciate the product they are creating.
Andrew Losowsky is the project lead of The Coral Project, a collaboration between Mozilla, The New York Times and The Washington Post, that is helping news organizations build better communities and more loyal readers through tools, research and strategy. Among our topics:
- Forcing a layer of community over traditional journalism vs. providing newsrooms with a cogent plan
- Why they are building Talk, an open source comments platform
- Are news organizations better served by hiring another reporter… or a community pro?
Continue reading “Moving the News Industry From Clickbait to Community”