Bassey Etim is at the center of these efforts. He leads the 14-person Community desk, which focuses on comment moderation, while also helping the Times to unearth and maximize the value of their reader community – and the value they provide to readers.
We talked about how comments have improved the journalism at the Times, plus:
- How Bassey hopes to build a celebrity class of commenters
- The ROI of comments for news organizations
- Why he’s excited for the Times to build community one-on-one with readers