When Marketing Automation Becomes a Community Problem

Bill JohnstonThis is the first episode of Community Signal, a new podcast for online community professionals, and I couldn’t be more excited. Not only to launch the show, which has been in the works for months, but to have such a wonderful first guest!

I’m joined by Structure3C’s Bill Johnston, one of my favorite thinkers in the community space. I couldn’t think of a more fitting person to help me kick off the show. He shared a fascinating story about what happened when marketing automation at Autodesk fell in his lap. Plus:

  • How Bill developed the community and social listening and response program at Autodesk
  • Why communities need to partner with networks
  • The community industry’s fractured leadership

Continue reading “When Marketing Automation Becomes a Community Problem”