When Community Members Die
If you manage an online community long enough, you will have members who experience the ups and downs that life has to offer. They’ll accomplish great things. They’ll find love, get married and have kids. But they’ll also deal with personal loss. They’ll fall ill, and they’ll die.
Sue John, a community manager and engagement specialist at Emoderation, launched the definitive community for British expatriates. She guided it for 15 years, and it grew to more than 10 million posts. Not one, but (at least) four couples met and were married, because of that community. Members have also passed away. On this episode, we explore the joy and pain that comes with the long term management of an online community. Plus:
- The credibility that comes from being the community founder
- How to leave a community that you have managed for a long time
- Why forum-based communities are Sue’s “first love”
Some companies don’t want their employees, even their community team, to have a strong personal brand. They feel like time spent on a personal brand is time away from the business, and that the employee is building their brand on the back of the company.
I love what Samuel Hulick is doing at
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When a company responds to a complaint posted in an online forum, they receive a greater boost to customer advocacy than when responding to complaints lodged through phone, email, social media or review sites.
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Filtering technology is essential for large online communities and can be beneficial for communities of all sizes. But I almost never hear community and forum software vendors talk about it. Most communities are simply stuck with a basic word censor. Why?