What if the intro song to Cheers wasn’t about a bar, but instead about an online community where everyone knows your name? That’s what Stacy Horn created when she launched Echo, an online community that sought to connect New Yorkers.
But Echo wasn’t Stacy’s first go at creating a community. While studying at NYU’s ITP (Interactive Telecommunications Program), she was working in the telecommunications department at Mobil and had an idea to connect employees and improve processes by way of an internal community. The community failed but throughout this conversation, Stacy’s learnings from this first experience come up over and over again: the importance of actively seeking out a diversity of voices and experiences to be represented in your community, having a clear intention and set of community guidelines, and creating a space for the best in people.
Today, Echo is nearly 30 years old. Its archives are on record with the New York Historical Society and the historians that look back on its conversations will be in for treat. In fact, it’ll be like they stumbled into a neighborhood bar full of people that have been chatting with each other for years.
Stacy also shares:
- Why she failed when it came to starting an internal community for Mobil’s employees
- The costs and infrastructure behind Echo, including an NYC street excavation
- How she made Echo an inclusive space for women
- Echo as an archive to pivotal moments in NYC’s history, including 9/11