Facebook’s Wake-Up Call for Jive and Enterprise Social Networks

Six and a half years ago, Kim England, global community director at multinational publishing and education company Pearson, led the company’s transition from a disjointed collection of more than 130 intranets, to an enterprise social network (ESN) powered by Jive.

Recently, she said that Facebook’s move into the ESN space “should act as a wake-up call to Jive that they need to put collaboration and conversation back at the heart of their product.” Kim joins the show to talk about the current state of ESNs and what’s missing. Plus:

  • The recent $462 million dollar acquisition of Jive and what it means for customers like Pearson
  • What will determine the “winners and losers” in the ESN space over the next few years
  • How well-connected ESNs help companies make better decisions across cultures, globally

Big Quotes

“[Workplace by Facebook] should act as a wake-up call to Jive Software that they need to put collaboration and conversation back at the heart of their product.” -@miss_england_19

“I still think that Jive has one of the best products out there. I make it my business to see what’s competing against it, and whenever I go to conferences and we talk about the various different vendors, I think Jive customers tend to have the more successful communities. They tend to have a lot less challenges, in terms of implementation. They get a lot of support from Jive. They’re a fantastic partner.” -@miss_england_19

“[ESNs that don’t focus on conversation become a] glorified 2.0 intranet. It’s not a collaboration space. … [Workplace by Facebook is] encouraging conversations. They are encouraging dialogue. It’s like Yammer on steroids. It’s exciting and it’s interesting, and it’s why people, who perhaps haven’t had an ESN before and are perhaps looking at it for the first time are saying, ‘This is amazing,’ because people know what Facebook is. People know what they’re getting with Facebook. Facebook doesn’t need instruction. It’s easy to use.” -@miss_england_19

“One of the things I felt when I listened to Facebook, talking about one of their [ESN] case studies with banks, was that they were a little bit arrogant, that they were almost the first people to do this. This is not a new space. And the case studies and what you’re talking about, we were talking about with Jive seven, eight years ago – for Pearson, six years ago. There’s an element like they think they’re the new kid on the block with the magic wand.” -@miss_england_19

“[Years ago, when Jive used to make big changes to their software, they would] ask customers, and we’d give you feedback. We’d tell you either why something wouldn’t work or why something would really, really work. That doesn’t happen anymore. We do feed into various different events that they have. I’ve been part of the advisory board for a couple of years, but I don’t seem to see any activity that actually reflects what I’m hearing from other customers. So, that, again, is where I think the wake-up call really needs to come from, because if they don’t listen to their customers – and the price point’s relatively expensive – why would I not look at other options, potentially?” -@miss_england_19

“If you look at things like Slack coming into the [ESN] market, it’s kind of free off the bat, but all these sort of little, miniature ESNs or small communities, they don’t really help the problem that an ESN is trying to solve, which is that you’ve got information in silos within an organization. Because the trouble is, with something like Slack and then having another tool and then maybe even having a Jive, is that they still all sit in those different systems. It only really, really works if you’ve got one chosen tool across the enterprise that everyone’s on board with, that everyone’s using, that there’s an investment behind. Resourcing it properly with community managers and training people and being really clear about its purpose, and then committing to it for the long term.” -@miss_england_19

About Kim England

Kim England has more than 12 years of experience as a communication and community practitioner and, during the last 6, she has successfully implemented two Jive Software communities at Pearson, the multinational publishing and education company. She works at all levels of the organization to drive business value using Pearson’s enterprise social network communities. In addition to the overall direction and strategy of the platforms, her role supports the business through coaching and engagement to help leaders develop their own business collaboration strategies.

Kim is a thought leader on planning, implementing and delivering social business platforms. She is a member of the Jive executive advisory board, co-founder of ESNanon and regularly shares her experience on the topic of enterprise social networks and building successful communities on the conference and speaker circuit.

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