Online Community for a Funeral Insurance Company

We’ve covered a lot of community use cases on Community Signal. Here’s a new one: An online community for a funeral insurance company.

That is just one of many communities that Kirsten Wagenaar has helped build, in her 8+ year career in online community. As the founder of CMNL, the organization for Dutch community pros, she has been among the leaders in growing the community industry in the Netherlands. We also discuss:

  • The reasonable approach to community ROI
  • How client expectations for community tools are sometimes disconnected from reality
  • Kirsten’s advice for starting your own community association

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Big Quotes

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About Kirsten Wagenaar

Even though Kirsten Wagenaar studied psychology, she has been working in the field of community management since 2009. Starting as a community manager for the chamber of commerce, Kirsten became a consultant for a social media agency, KREM. During which time, she founded the association for community management in the Netherlands, CMNL. When KREM merged with a larger digital company, eFocus, Kirsten became a social lead. But, as she wasn’t interested in pursuing a career in social media, Kirsten started freelancing as a community consultant in 2013 (under the name Waves & Wires).

Then, in January of 2017, she started a company with Peter Staal, called Bind. Meanwhile, Kirsten has given hundreds of training presentations and courses on community building and management, consulted with over a hundred different organizations, wrote blogs and spoke at conferences. Bind has grown to 4 employees, community specialists that advise and do community management for their clients.

Related Links

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