90%+ of Members Felt Less Alone After Joining This Community

Sue Ryder, a well-known charity in the UK, provides support for end of life care and bereavement. In 2015, after more than 60 years of operation, they launched an online community.

For a majority of the its members, the community serves as the first touch point between them and the organization. Not only that, but in a survey, more than 90% of members said that the community made them feel less alone and more able to cope with their situation. Community manager Priscilla McClay joins the program. Plus:

  • The research that led to the launch of the community
  • How the community has shifted to focus primarily on bereavement
  • What Priscilla does to cope with the nature of the community

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Big Quotes

Unfortunately, our transcript was not completed in time for release. Once it is ready, we’ll update this post with quotes from the episode.

About Priscilla McClay

Priscilla McClay has a BA in English literature and creative writing and a master’s in journalism. She has spent seven years working in digital in the non-profit sector, five of which were in community management. Prior to Priscilla’s current job at Sue Ryder, she worked in the community team at Macmillan Cancer Support.

Related Links

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Transcript

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