LEGO Wasn’t Always Open to Your Ideas
Jake McKee helped form LEGO’s first community team, and usher in a new era of openness at the company. He opened the lines of communication between adult consumers of their products, who had more discretionary income than the kids, driving home the understanding that LEGO was not just a child’s toy company. Plus:
- Finding the job you want, not necessarily the job that’s posted
- How Jake made busy people find time to talk about community
- Building super user programs